Regulatory Sequencing
required content ordering, disclosure orderingDefinition
An ordering rule a regulated market imposes on a page — a disclosure that must render directly beneath a pricing block, safety information that must follow a claim — expressed in a pattern as structure, not left to brand discretion or a reviewer's memory
The clearest member of the locked tier, and the reason patterns exist as a layer above components: a button can be right and the page still wrong. No written list of these rules is known to exist yet; brand-gate cannot measure what has not been written down.
What makes a pharma page a pharma page. The ISI is the example everyone knows; the rule that says where it goes has been carried in people's heads and in review comments, which is exactly the kind of rule this system is meant to make legible to a machine.