Glossary PECR
PECR
Also known as:
privacy-and-electronic-communications-regulationsTechPrivacyCompliance
Definition
The UK's Privacy and Electronic Communications Regulations (2003): the ePrivacy Directive as enacted in Britain — consent for non-essential cookies and similar storage, rules for marketing email and SMS, enforced by the ICO
Survived Brexit alongside the UK GDPR, so a site with UK readers answers to both. The marketing-communications half is the one a newsletter or an SMS sign-in path touches: consent recorded, a way out in every message.
Britain's ePrivacy. Same cookie rule, plus the part about not messaging people who did not ask — which is the half a site with email and SMS sign-in actually has to think about.