Glossary

Adobe MAX

Also known as: max

TechConferencesAdobe

Definition

Adobe's annual creativity conference, in person and online, where Creative Cloud and Firefly announcements are made

2026: November 10–12 at the Miami Beach Convention Center, with preconference sessions November 8–9. Written MAX, in capitals.

Tech

The creative side of Adobe. Its counterpart for marketing and digital experience is Adobe Summit.